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Chapter Eighteen Summary by Learning Outcomes

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The nature of control explanation

This is important in the marketing section. From this manager can control, monitor, and rectify the work performance. The importances of this kind of service are 1. What are the goals and is it being achieved or not, 2. The manager gets idea whether the people are getting what they want or not, 3. It is for protection of company assets.

Process of controlling

Measuring, comparing and taking good action is really important in this position. How to measure the condition and comparing it with the actual standard is really important.

Standards are one really important. You need to decide whether it is being achieved or you should lower or gain the status. The other thing is doing nothing. It is on you whether you want growth or not. Other thing is correction the action process. It will enhance your performance.

Measuring of the performance

Measuring the process is going to tell you whether you are achieving the goal or not. The performance is measured under three things and first of them is 1. The productivity is measured and the importance is it tells you whether the outcome of your efforts is good or not. 2. Effectiveness of the people is measured because it tells you whether you are going to achieve the goal in limited period in time or not. 3. The rankings of the company published by different journals.

Tools that measure performance of the company

The feedback controls are being done after the job is completed. It needs the completion of the job and then it is implied.

The next thing is a good financial control.It is checked and regulated by the budgets and financial ratios. The manager must be informed by all the necessary data and in the later time he can use to strengthen various things like the system firewall, inscription and data security. All of these are really vital information and these cannot be leaked in the market.

The next thing is a balanced scorecard. It is going to improve the all round performance of the company. If the scorecard is set well then you will have the best outcomes for the company. The performance can be measured and required things can be easily included in the performance of the company.

Controlling contemporary issues

A company has different people working for them and the difference between the cultures is big problem in some cases. So there must be a balanced state where different people get the home like feeling.

The company must provide some space to the person working. The people who are worried about spying on the company employees must remain that much calm and need to think about the measures to be checked to avoid such issues. By avoiding unnecessary issues a person can achieve the goal that a company has.

Governance is important to be implemented. After all everyone is looking for a good kind of income and in that case the benefit of the governing body must be retained.

Chapter Nineteen Summary by Learning Outcomes 14


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