If you are an educate of management and tries to get a bright career as a brand manager, this post is going to be fruitful for you. It will highlight each and every ways through which you may fulfil your zeal.
All about a brand manager:
However, a brand manager is that person that ensures a brand’s success. Companies assign manager to take care of the management. A brand manager has to be positive and inspiring so that they can lure buyers for the product.
Basically a brand manager is the person who has marketing responsibilities to develop and executing marketing programs that increase identity and awareness for a specific product.Beside these kinds of topics, our site also provides help for those who want to solve their homework related queries. Our experts are available at your service for almost round the clock.
Actually brand managers are responsible for ensuring that the products, services and product line that fall under their domain can fulfill the demand of the current and potential customers.These professionals continuously monitor marketing trends and keep a close eye on competitive product that can put a threat to their product. They often conduct meeting with client and senior management and they oversee a team of junior marketers.
Brand managers serve as the point person for developing, implementing and executing marketing initiatives and activities for promoting their brand. These initiatives and activities include campaign, events, corporate responsibility programs and sponsorships. Brand managers have some excellent skills and those are:
- Excellent written and verbal communication skills.
- In dept research and analytical skills.
- We acquainted with CRM software.
- Having detail knowledge about the company’s current product and future product.
- Good listener.
- Has the potential to think new ideas and methods.
- Budget management skills and proficiency.
- Professional Judgment and discretion that comes from years of experience in the field.
- Analytical skills to predict and identify trends and challengers.
- Familiarity with the latest trends, technologies and techniques in graphics design, web design, production etc.
Strategies to follow:
Most of the brands spend their time trying to increase their share of existing markets. Most of them are oriented with different kind of tactics. For further knowledge about some other moves they apply for establishing the brand, people can follow some norms and techniques for acquiring knowledge on management. They know how difficult it can be to create brand differentiation within an existing category. But before achieving their goal, brand managers follow some tricky strategy that helps them accomplishing their task and they are:
- Breaking Customer compromises –
Sometimes customer use old, cliché products every time and restrict their demand to a certain limit. Brand manager follow some tricks that allow them to lure these kind customer to break their monotony and try their product. CarMax is good example of a company whose brand managers broke the compromises that brand in the used car buyer category routinely made with their customers. Brand managers broke the monotony of normal buying of product and lured its customers through online 24/7 megastore. Brand manager come up with some lucrative that attract customers and compels them to break their monotonous habit.
- Redefining the category in a radically new way-
This is an important strategy by brand manager. They have to come out with some unique and innovative ideas so that they can highlight their brand in a radical way. They have to redefine their brand so that it gains lot of attention from customers. Cirque du Soleil redefined its identity by creating new category of entertainment. Basically it falls in to the circus category but this brand took some innovate strategy that gave them a new redefined position in the market. Brand manager has to follow this tricky strategy so that they can position their brand in a better place.
- Providing comfort space to the customer –
Providing comfort space to the client is an important job for the brand managers. If they don’t allow space to its customer then customer will tends to sway away from that brand. Various companies maintain a comfort space with its customer so that clients can gain the confidence to explain themselves properly. Brand manager use this trick so that customers feel confident in relying on that brand and this gave them the chance lure these customers with ease. Although it is ethically important for brand managers to give some space to its client so that they can reach their comfort level.
- Using innovative imagination and vision for bringing new category –
Brand manager requires some good innovative skills so that they can bring a new category in the market with their brand. It is important for brand manager to always bring something new in the market so that can they can push their product way past their rivals. This strategy helps in breaking monopoly market of certain and helps brand manager to bring a unique product in the market. They need to understand that they knew innovative things will attract lot of customers.
- Bringing a change in existing business model –
Bring change in the old model is an important task for brand manager. They should always evaluate every possible option that will help them escalate their brand name. Netflix made a new category in television industry and gave a serious competition to cable companies.
- Taking advantage of modern day technological breakthrough –
The internet and modern social network can help brand managers to showcase their brand. Social media like Twitter, Facebook, and Youtube acts as great medium for popularizing a brand. Internet enabled eBay to create an efficient market through a global online auction platform. Companies are taking advantages of new mobile operating system that has given various brands a medium to popularize their brand.
Brand managers are luring various application developers to showcase their brand in their app and in return the company is providing them incentive. Apple used the smart phone category to launch its iPhone which gave a new definition to smart phone category.
- Rebundle existing product and service in an entirely new way-
Various brand managers use this trick to revaluate its old product and service. Pepsi used its product and launched two liter bottle that increased customer convenience and sales.
These discussed tips are essential enough for having a bright future in management oriented industry ahead. You will certainly be profited enough after going through these rules of management.