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How Can Perceptual Mapping Assignment Help Students to Produce Great Assignments?
Have you been assigned homework on perceptual Mapping? Are you confused how to approach it? Worry no more, we are here to help. We understand the dilemma of marketing students regarding assignments, which is why myhomeworkhelp.com has been offering them this service for years now. We offer our Perceptual mapping assignment help to students by sharing their load of homework and taking up the responsibility to do their assignments on their behalf.

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What is Perceptual mapping in Strategic marketing?
A perceptual mapping is plotting the responses of the consumers on a map which helps to analyze the success of positioning a product. Basically, the customers’ views are charted on a map. They are asked questions about their experiences with the product and then their responses are accordingly plotted on the graph. The questions may be about quality, price, after effects etc. The questions as well as answers are qualitative but there are suitable scales to enable their graphical representation.

This graphical chart where the consumer’s response or perception of a product is plotted is called a ‘perceptual map’. A perceptual map helps to improve the quality of the product and also gives an idea about market requirements and expectations if they are planning to launch a new product.

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