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Why is sales promotion needed?
Well, this is a very basic question often asked by the businessmen. Sales promotion is important because it has been giving the market a new way to approach to a large mass of people, with their product. All you need here is the product and a price that suits the income level of the consumers and then you are ready to promote it in a correct place.
For this you need to know the correct ingredients in the marketing mix strategy. A good communication process is the first step towards successful sales promotion. Not only this, the product knowledge should be specific and sales personnel should know about the product so that they can answer the questions that are connected with it.
Objectives of the sales promotion
The objectives of the sales promotion process are many but our excellent team helping you with Objectives of Sales Promotion Assignment Help have jotted down the major objectives:
Awareness about the product is the first tool in sales promotion process. As the consumers get aware of the product through proper communication, they tend to buy the product sooner.
The job of sales personnel is to use certain ideas that help in creating interest amongst the people. This will make them buy the product with interest too.
A sales promotion helps in stimulating the demand of the product by creating a strong substitute of it in the market.
Brand reinforcement is also a tool applied here where customers get to have special offers and discounts alongwith the product. This helps them buy the product too.
Well, all these factors are largely responsible towards creating a demand and thus consumers tend to buy the product with interest and upon using, give their own feedback.
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