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What is advertising?
Advertising is used as a medium to influence the customer’s choice. Companies use the concept of branding in order to put a certain image of the product quality or service in the mind of consumers. Several means of advertising are used for this purpose like newspapers, magazines, television, radio, websites, blogs, etc. These methods are used to increase their sales.
Objectives of advertising
Companies have short term and long term goals in advertising. Each advertisement introduces a concept and should be convincing. A very important part of advertisement is to know how much to allocate in it. It is also essential to identify targeted audience.
The short term goals of advertisements are: to draw attention of people; to prompt people so that they take immediate actions; in cases where companies are losing old customers, should concentrate on bringing in new users as well. The long term goals of a company are: advertisements should be designed in such a way, so that, they can boost sales and increase profit; creating brand awareness is also an important objective especially of small companies. However, there are different types of advertising with their different applications which have been discussed in details by Objectives of Advertising Assignment Help experts.
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