What Are the Top Strategies Adopted for Marketing Luxury Brands Homework Help?
From an economic viewpoint, the demand for a product decreases as its price increases. This is the behaviour of luxury as well as normal goods. But there are a lot of exceptions to this behaviour when it comes to demand for luxury brands. This exception is explained by conspicuous consumption or veblen effect.
All companies use the veblen effect as an effective strategy for marketing luxury brands homework help. People with a higher standard of living and disposable income buy costly and luxurious goods to reflect their social status. The companies use this behaviour to sell their higher priced luxury goods to their customers. There are a number of other major strategies which companies use for marketing luxury brands assignment help. They have been described below:
- Presenting a story behind the luxury
One of the most effective way to reach customers to sell a high end product is to build a story around it. It is common to see advertisements which highlight the relationship and values between a parent and a child as a tribute to legacy and heritage. This is used for marketing luxury brands homework help like those of watches, cars and jewellery.
- The presence of the product on social media
Being an exclusive goods or service ads to the prestige associated with a product. But this can be detrimental in the long run if it becomes inaccessible. So to combat this problem, companies should use social media to reach out to its prospective customers. This allows the customers to associate the product with a higher standard of living and comfort. And the added benefit of using the product on social media allows the futures consumers to understand the ease with which they can own then product. This is a very cost efficient way to marketing luxury brands homework help.
- Making the consumers feel at home
When a consumer feels comfortable using a product, companies can rely on word of mouth promotion. To ensure this strategy works, companies have to make their consumers feel that they are being prioritised. This can be done by letting the consumers select their products on their own without pressurising them into buying something. Building a friendly relationship with them will guarantee a loyal customer for the long run.
- Using an effective logo but being more than that
Another effective strategy implemented for marketing luxury brands assignment help is to use an effective logo. The logo a company uses to represent its products should be simple yet memorable. It can be made memorable by providing a product which cannot be imitated or reproduced.
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