Relationship Marketing in Practice That Can Help in Retention of Customers
Relationship Marketing in Practice is an important part in retention of customers and bringing in new customers. A marketing manager or marketing team will be well versed in relationship marketing theories. It would benefit only if it is practiced and helps in retaining and bringing in new customers. A marketing student should understand that theoretical knowledge is good, but it would benefit only if it is practiced.
Every marketing team says about retention of customers
Every marketing theory and book always advocates the need for retention of customers and to get good review, and word of mouth In modern scenario retaining customers is very difficult, .there are many companies vying for a pie in market share, and there is a stiff completion. New methods are being implemented by companies to earn a space in the mind of consumers.
Basic relationship still stays strong
A customer is the king always, and the basic relationship is to make sure that customer feels wanted inside the business premises. This means that answering queries that are posted through emails more quickly and making sure that there is personalized chat service will help in retention of a customer.
For example, if a customer wants to buy a product through an online method and the customer is unable to make the payment as the card gets rejected. The customer would feel confused and would contact the company using chat service and if the company does not respond quicker to the query, the customer may feel insulted and would leave the website. The person who is assigned to answer the query should be well versed in answering this technical query else customer may feel like quitting and visit the rival company website and purchase well.
Relationship marketing should address consumer complaint in a quicker manner to avoid pitfalls, and there should be a comprehensive policy on returns. This is needed for supermarkets and textile shops. A return policy is needed for online shops.
Why a student may need marketing in Practice homework help
There are different layers for Marketing in Practice topic, and there are different theories. A student should know how-to use theory and should also know how to write examples from real life business scenario.
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