Increasing Market Share Homework Help

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Market share is the one of the important metric that companies use estimates the effectiveness of the revenue generating efforts such as campaigning, branding initiatives and many more. It gives the ability to differentiate or qualify the revenue growth by loss suffered due to change in the market and it is the percentage controls of the total market for the product or services. Increasing market share homework help plays an important in making student understand the topic as it very important for successful running of the organisation but most of the company fails in this step due to short by a great margin of annual planning and projection. At the time of calculating final chips at the end of the year the expectation are fails to meet.

Students face problem in economics as it involves theoretical and practical knowledge both with lots of graphs or formulas but as it is scoring subject they have to face it to score good marks in examination. Increasing market share assignment help provides students with all the important notes helping them to complete their projects on time.

Steps for increasing market share

Working on the development strategy helps in increasing the market share as company should never try to grow the share too early or too late till the firm provide an evidence of growing business model. Here you can the marketing concepts and use it in the real world to become a successful manager.

  • Market share building:

A company after going through the analysis recognise that their market share position is not up to the level or maybe have not fully optimized their production. Many companies are enable to attract the powerful talent and are not big enough to achieve promotional economy in their market.

  1. product innovation:

This is the most effective method which helps in increasing market share for the goods. Product innovation is a risky and costly effort done which needs proper analysis of the market demand, good investment and marked timings.

  1. market segmentation:

In this strategy the proceeding companies targets the mass market rather than targeting the fringe ones

  1. distribution innovation:

This strategy is used to cover the market more thoroughly like titan sold its watches from any unlawful store or outlet then these stores refuse to sell any other product except titan watches

  1. Promotional innovation: it is a kind of branding or promotion done in a clever way by emphasizing more on innovations
  • Market share maintenance:

Maintain the market share is as challenging as increasing the shares which is done by launching any new product, bringing in new promotions, testing different distribution forms, etc. Companies after evaluation realise that they operate in an optimal level and the cost to increase the share gets neutralised to the gain. Price cutting is one of the troubling factors such as the higher market share the company offers a price cut to maintain its shares.

  • Market share reduction:

When a company declares itself as exhausted from the market after recognising the risks and profitability with its market share then large share puts them on hot seat leading to the market share reduction. This step is directed toward the market which attempts to reverse the normal flow of the market and also reduces the level of customer demand.

Market share reduction involves various steps:

  1. Reducing the advertisement and promotion
  2. Decreasing the services
  3. Increasing the prices
  4. Reducing the convenience features and product quality


  • Risk reduction:

Under this companies declare that their market share is risky and consumers can adopt strategies to reduce the danger instead of reducing the shares.Β  When a company reaches its optimal position the situation of risks arrives.

Here are some ways to reduce the risk:

  1. Public relations:

This is one of the field in which many organisation spend large amount to improve their brand worth and is used to manage the controversial issues.

  1. Social responsibilities:

A company can earn the trust of the consumer by completing their societal needs and by satisfying them while dealing with them. Companies like whirlpool and zenith have made countless efforts towards the consumer satisfaction

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