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Here Are the Factors That Influence the Process of Adoption

The degree of adoption and success of any innovation is dependent on a number of factors. When you are trying to assess the potential for any particular innovation, it is very important to properly highlight its benefits and also benchmark its various challenges. Doing this will certainly help you to make necessary improvements in the innovation and will thereby be very easily accepted by consumers.

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Factors influencing adoption process

  • If you want the innovation to be easily accepted by consumers then it needs to be much superior to the substitute solutions that it tries to replace. However the relative advantage of such an innovation will be assessed on economic terms.

It might also happen that the new technology that innovation uses is much more convenient.

 In order to ensure that an innovation is adopted, it is necessary to have a relative advantage because without this a new product will not be successful.

 

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  • Another factor that has a strong influence on adoption process is compatibility. This will measure if innovation that is made is compliant with the religious beliefs, set of values and other cultural aspects of the population.

This also includes naming issues which means that a particular product that has wrong color or a wrong name which associates a different meaning to it will definitely have a low compatibility level.

  • If user interface of a particular innovation is not intuitive and consumers find it difficult to use then there is a very high possibility that the innovation will not be easily adopted. Even if there are too many steps that are involved in the entire process of using that particular product then it will surely not be accepted by the consumers.

 

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  • Observation is another factor that has a great influence on the process of adoption. If a particular product has a low degree of observability then that product will spread very slowly. This is especially true for those innovations that are mostly used in residences.

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