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The brand identity of a company is the way by which a business is conceived by the consumers. There are certain brand components like tone, tagline, logo and typeface that are created in order to reflect a particular company value and create an appeal about that company in the eyes of its customers.
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Understanding concept of Brand Identity
There are several instances wherein we face problems due to miscommunication. This is nothing but a sheer mismatch between actual intentions and actual insight. You said a particular thing to a person and the person understood something else. This sort of a similar problem is also often faced by different companies.
So brand identity helps an individual know about a particular company and the products and services that it has.With the help of Brand Identity you also come to know about the advantages that it has over other competing brands. Most companies want to create an identity that is similar to the image that it has.
If there is a gap between Brand image and Brand identity then it might have a negative impact on the consumers and it might result in the loss of the company value. If you want to know more about this, then you can surely get in touch with our agency. We provide you with what is brand worth Homework Help.
Steps to create a Brand Identity
- Analyzing the market is essential
In order to do this you have to do a complete SWOT analysis where in you need to know about the strengths, weaknesses, threats and opportunities of a particular company.
This is the best way for company managers to understand where they are and what their goals are.
- Understanding the business goals
It is very important for a company to understand their goals and Brand Identity of a Company should help them in achieving those goals.
- Knowing their customers
Finding out the target customers is also essential for a particular company. They need to identify their customers and know as to who are the customers whom they want to target. Based on this, organizations have to find out the image that they want to project in front of their customers.
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