Clear All Your Doubts About the Six Steps of Personal Selling from the Experts at Myhomeworkhelp.Com
Personal selling is a strategic tool that many companies use as a direct marketing method. Since the main purpose is to retain customers rather than just increasing sales, companies spend a lot of time and effort creating the perfect marketing plan. One of the techniques is using the Six Steps to win potential customers. As a marketing student, you may find difficulty in understanding the topic. Therefore, it becomes essential to ask for assistance, and The Six Steps Homework Help is the perfect source for you.
If you want to understand The Six Steps, you first need to understand the concept of Personal Selling.
What is Personal Selling all about?
Every company needs to promote its products or services to the customers. In order to benefit on a larger scale, many companies use the personal selling method. It is an advantageous method because it involves face-to-face interaction with the customers. This is better than any other kind of advertising as it is bound to get more attention. It helps the business to learn about the interests of its potential customers and at the same time get direct feedback.
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The components of the Six Steps Process
The Six steps or the Personal selling process consists of the stages that a salesperson undergoes as he/she meets the potential customer. At myhomeworkhelp.com, you can learn about these stages from the experts
- Prospecting:
This is the first stage that involves searching for prospects. It involves finding that group of consumers that will benefit the most from a product or service.
- Pre-approach:
Here, the salesperson makes a detailed analysis of the prospect as per his/her likes, ability to purchase, and requirement of the product. This helps the salesperson to prepare before making initial contact.
- Approach:
In this stage, the process to make the prospect a consumer begins. The salesperson needs to gain attention and present him/her in such a way that the prospect becomes interested to know more.
- Product Presentation:
After the salesperson has gained the attention, he/she moves towards demonstrating the product. This is the critical part of the process as it is the only opportunity to gain a potential customer. Therefore, the salesperson needs to persuade the prospect by making the product a desirable one.
- Address concerns:
As the salesperson presents the product, the prospect will have several concerns and questions. The salesperson now has to dismiss the concerns by overcoming them and bringing the prospect’s attention to purchasing the product.
- Closing:
This is the stage where the prospect finally becomes a consumer and purchases the product. It shows that the customer was satisfied with the salesperson’s explanation and therefore decides to buy the product.
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