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Product & Brand Relationships looks like an easy chapter to deal with. After all, that is what our lives are all about.
The question is, if was that easy to maintain brand perception and equations with people, then why is there so much of chaos all around us?
Product & Brand Relationships to begin with
Product & Brand Relationships are all about projecting the brand in a positive light. This can include various stages like:
- Identifying & establishing the need of the customer
- Aligning their needs with the product
- Making the audience or customer curious about the product
- Launching the product
- Advertising the product effectively
- Retaining the customer
- Attracting more customers by spreading a positive word about the brand
It is easy to get a new customer. However, it is tough to retain the customer, and getting the market to talk great about a product.
Where do Relationships with Customer Come into Picture
Most of the organisations are dependent on the customer for their feedback. It is necessary to ensure that customers or consumers are happy with the product, and they talk about the fact that they are happy.
Product & Brand Relationships teams do just that. They do not walk up to the customer and ask them to talk great, however they remind the customer about the fact that they care, and they would ensure that feedback is implemented.
A lot of times, it becomes imperative for a business to hear what the customer wants. Otherwise, they become irrelevant, and the business becomes bankrupt within no time.
It is an After Sales Activity
Primarily, this is an after sales activity. Products & Brand Relationships ensure that you are never out of sight for the consumer. It also creates a perception that an organisation values its customers, their time, money and most importantly, their emotions associated.
It might sound familiar, however there are a lot of strategies involved in retaining the customer and getting more business from them, either via references or by offering more products to them in the longer run.
This subject is of utmost importance as organisations would rather retain an existing customer, instead of spending millions to acquire new ones.
Moreover, a happy customer is a brand ambassador, and will always talk great things about the brand.
Product & Brand Relationships Homework Help
After sales is no math, and there is no linear equation which will help you to crack the customer.
It takes a lot of positive and concrete effort, and students seeking Product & Brand relationships assignment help need a lot more than books to survive.
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