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Now, coming to the topic, here is the basic concept for you.
Positioning and Perception in Marketing Strategy:
The Positioning aspect of strategic marketing deals with how a company presents its product, how they want the consumers to see it. It is all about creating an impression on the mind of the consumer, painting a brand image. With a number of similar products in the market, it is the unique features of a product that captures the attention of consumers. Positioning is all about highlighting this particular features and bringing them to attention.
Perception, on the other hand, is how the consumers actually sees or deems this product. The company cannot decide how the product will be perceived, it depends on the consumers to decide whether the positing of a product created a good impression upon them or not.
The perception of the product can be same as it was positioned only when the strategic marketing is extremely successful. In that case, the brand can create just the image it wanted to.
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