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Meaning of Market Segmentation and Targeting
Market segmentation is the process of classifying overall market into several customer sections. While, targeting refers to the method of deciding a potential customer section for a business to concentrate. This is important for recognizing and targeting specific demographic group.
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Forms of Market Segmentation
This is the process of promoting a product to entire market without exception.
It refers to the practice of planning products and services to meet the needs of diverse target groups.
This is the method applied when a company decides to focus its efforts a limited segment in the market.
This involves tailoring offers or products to fit the needs of an individual.
Types of Market Segmentation
This kind of segmentation is the simplest and most widely tested, and is used to get the right population to use a company’s product.
It is the type of market segmentation where the population is divided based on their usage, behavior, and decisions.
In this division, a market segment is defined by the lifestyle of people, interests, activities as well as their opinions.
It is the type of segmentation which divides people on the basis of geography. This is because customers have different needs based on their location.
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