The Strategy Behind How Companies Price and the Objectives Behind It
How companies price is a strategy that marketing professionals need to understand better. This will help companies to attract new customers and to improve business. There are various strategies that a company will use to get their pricing policy right. Good pricing policy will help companies to get a good return on investment and improve their profit margins. The distributor costs, the competitor prices and target base of the business are some of the things that are taken into the consideration when pricing policy is set. The various strategies that a company will follow when they set price are as follows
High luxury pricing
Companies may look at positioning themselves and their products at a premium value, and this should match the quality of the product that is offered. The quality should create an impression that it was worth the value of money spent and a consumer should feel that they have not wasted time on purchasing the product. This will help in ensuring good positive word of mouth and will help increase sales
Touching the right emotions of the consumer
The emotional aspect of a product is evaluated by setting a price that is below than normal setting. For example, a product is priced $199 than $200 and this one dollar less will bring an emotion of purchase on consumer minds
The value attached to a product is proved through emotional, touching advertisements that strike the right chord. Some companies give values to traditions, and certain products are meant to highlight that emotional attachment. There are automobile companies that brand certain cars as heritage cars and give a vintage feeling to it, and this attracts consumers. How companies price assignment help from myhomeworkhelp.com will cover this.
Getting more than one product at reduced pricing
Consumers will feel that they are getting more than one purchase with reduced price and this will increase sales with a pinch of salt. Bundle price products may take time to be used fully for a new purchase to take place and companies may try to ensure that bundles are restricted to certain sections like bathing soap, talcum powder and perfumes.
Lowering the price
There are companies that have restricted the price below that is available in the market and has gained market share. A small car manufacturing company may offer a small car with basic features at a low price and will charge an extra premium for additional features, and this will attract new customers to its fold. How companies price assignment help by our team will add examples like this.
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