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Buying Center basically consists of all those individuals or groups who have a very active role to play in the process of decision making at the time of buying a particular product or services. These individuals have a common goal and also share the risk that is involved in a particular buying decision.
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Understanding a Buyer
Identifying the buyers of a particular product is definitely not a very easy task and most of the marketing people have a difficult time doing this. In order to get some relevant information about the same it is very important to understand, what are the things that influence the buyer in buying a particular product or service.
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The importance of a buying Center
In order to make the potential buyers talk to the salesman of a particular product or services it is essential for the marketers to create the demand for those products and services. Here comes in the concept of a buying center.
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