The Internal Strength and Weaknesses of a Particular Organization
We are in a highly competitive market today, and in order to do well in this competitive market, it is extremely important that you properly analyze both the strengths as well as the weaknesses of a particular organization. When a company launches a new product in the market than knowing about these strengths and weaknesses is important because otherwise, the product launch will not be successful.
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What are the strengths weaknesses of a particular company?
The strengths of an organization are those areas where the performance of an organization is good whereas weaknesses are those areas where the company is not able to do well.In order to do well, it is very important for an organization to improve their weaknesses.
Why is it important to analyze the strength of a particular company?
If you know about the strength of your business, then it will definitely be easier to emphasize the strengths of a particular company at the time of implementing the marketing plan. For example, if you are aware of the fact that you can make a particular product less expensive than the products of your competitors then you can definitely consider it as your strength. Your strengths are basically based on both the internal as well as the external factors.
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Why is it important to analyze the weakness of a particular organization?
It is very important for an organization to have a good knowledge about its weak areas. For example, your organization might have a limited capacity to manufacture goods, and this can definitely be regarded as a major weakness of a particular organization.
Having such a weakness will make it impossible for you to mass market the product because it is not possible for you to manufacture products in huge quantity. If you know this weakness, then you will surely strategize a market plan keeping in mind these weak areas.
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