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What is The Boston Consulting Group (BCG) Matrix all about?

The Boston Consulting Group (BCG) matrix also known as the growth-share matrix is a designing mechanism that involves the use of pictorial renditions of the services provided by a company. The tool enables a company to analyze its market performance.

The tool comprises of few components like

  • Stars

It lies between cash cows and dogs. When the market share is high, stars become cash cows; and when the share goes down,and then it becomes dogs.

  • Question marks

These are generally the initial point of a business operation. The transformation of a business venture into a star or cash cow or even dogs are dependent on its function.

  • Cash cows

The most cash is making a position for a company in which it generates ahuge amount of cash. They operate in the fast developing market and should not be wasted in a low growth market.

  • Dogs

The lowest point of business ventures with less generation of market shares. They operate in the slow-growing market and are not worth any investment.

What is the role of The Boston Consulting Group (BCG) Matrix?

BCG finds its practical usage in measuring the rapid growth rate of an established firm. It analyses the Relative market share and Market growth rate providing a clear picture of a company’s overall development.

Area of Concern

There are also a few critical evaluations of this subject.Several scholastic studies have drawn the line for the necessity of its use. This subject also has been replaced by academic textbooks.This has made the situation worse for studying this situation as removal of this subject from textbooks has limited the sources of information for students.

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