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An idea about Institutional and Government Markets
Institutional and government markets are the specialized kinds of markets. When business to business dealings are done with the institutions or the government sector then a lot of aspects are to be seen by the suppliers, because they have their own specified needs and fulfilling the custom requirements of such segments can be challenge at times.
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Entities covered in institutional market
The institutional market covers entities like schools, hospitals, banks, financial institutions, colleges etc. Such markets have specialized buying needs and the supplier has to make sure to fulfill the exact demands of institutional market players on time. The final customers in the institutional market are individuals who may either need a specific product or service for their needs.
For example a bank may need to procure a specialized kind of banking software for its day to day operations from a vendor. And the vendor will design such software for the institutional buyer. The ultimate benefit of this software will reach bank’s customers as it will become the part and parcel of banking operations.
Entities covered in government market
Government market is the domain that is dominated by government entities like government run departments, government hospitals and schools, government banking facilities etc. There are lots of suppliers who supply goods as well as services to government market and they get the contract on the basis of quality as well as affordability factor. Even though the supplier may provide goods and services to the entities operating in government market but the ultimate benefit reaches the end customers in some or the other form.
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